Downloads

Below you will find a number of articles, white papers and research documents which we, as a leading UK based new business agency, thought you might find useful when preparing your new business strategy.

 

RSW AGENCY NEW BUSINESS SURVEY

A survey of c. 200 agency principals  in both the UK and the US. Asking about their views on the state of the market, new business best practice and the effectiveness of their people and methodologies.

 

 

 

 

 

FACT SHEET

A simple one page summary of what we do, what we think, where you can find us, client successes and what makes us different as a new business agency.

Every agency should have one of these.

 

 

 

 

 

 

MAKING CONTACT

You can be the best agency in the world, but if no one knows about you you won’t sell a thing. This is a rough guide to a few things you can do to get to speak to the people you need to speak to.

 

 

 

 

 

 

 

ENGAGEMENT

When you DO get to speak to the decision maker, here are a few tips on how to better engage with them.

 

 

 

 

 

 

 

Marketing communications firms use us as an integral component of their new business programmes. We work with them to develop compelling agency propositions and then communicate these to their target market using the correct combination of outreach methodologies. These include telephone, email, blogs and social marketing. The result is qualified new business opportunities with prospects who want to find out more about our client and have a budget for the service our client provides.