Think of your agency as an upmarket restaurant.
The creative department are the chefs.
Client service are the waiters who deliver the product to the customer.
The customer of course, if your client.
Join SharpSpring and their guest speakers, Matthew Lambert, Neil Edwards and Adam Whittaker at the DMA House in London on April 30th for our “Building the Marketing Automation Nation” workshop.
Their panel of experts will share real-world insights on the critical role marketing automation plays in today’s digital marketplace.
They will be running 2 sessions, each 2-hour workshop will cover:
RSW is moving to Battersea on Monday 13th April. As such our phone lines may be a little unpredictable. Our team will be working remotely on 13th and 14th and returning to our new offices on 15th, so will be contactable on the mobiles and email as usual. All phone numbers and email addresses will of course remain the same.
Our new address is:
1G Hewlett House
In our third article in this series, we look at one of the most viable alternatives to employing a dedicated lead generation / new business manager.
This time we look at the alternatives to having dedicated lead generation inhouse. If you’ve downloaded our infographic, you’ll already have seen how the costs compare between inhouse and agency lead generation, but let’s take a look at it in more detail.
How much does it actually cost to employ someone dedicated to generating new business leads?
In this article, we examine the cost implications of this resource and ask if it’s really something you can afford to budget for.
In our first post, “The Lifecycle of a Marketing Agency New Business Manager”, we looked at the typical journey of inhouse lead generation. If you missed it, you can read it by clicking here.
RSW believes that there needs to be a very real involvement by everyone in the firm in the agency new business programme. Everyone from Receptionist through to the CEO and Chairperson.
I was astonished the other day when I had an email exchange with the MD of a pretty large agency who was 100% adamant that he had ‘absolutely nothing’ to do with new business. He didn’t sully his hands with it. It was someone else’s problem.
One of the most frustrating aspects of outbound lead generation for agency new business is one of the most fundamental aspects of it. What we in the B2B sales agency world call ‘access’. That is, managing to get a CMO (for example) to take your telephone call and listen to what you have to say.
It is indeed, one of the main reasons why marketing communications firms use outsourced new business agencies.