Leveraging opportunity, timing, and persistence

The marketing services sector is very cyclic; to make the most out of your opportunities, you will need to know how to connect, time your approach, overcome obstacles and understand the difference between healthy persistence and investing resources in lost causes.

In our extensive experience of working with marketing agencies all over the world, here are some of the things we have discovered. […]

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Agency Contract’s Lifecycle

In any marketing agency’s contract lifecycle, there are three main stages: agency evaluation and selection, relationship development, maintenance and agency review; followed by the termination or renewal of a contract. With this in mind, we discuss the opportunities that arise from monitoring your competitors and knowing when to step in.  […]

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Your proposition: is it millennial enough?

When was the last time you updated or adjusted your business proposition? A considerable amount of companies create their propositions in the very early days of the business lifecycle, and then, if they seem to be working, they leave them and don’t update them despite the changes in the macro and micro economic environment. […]

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The tactical marriage of inbound and outbound

Some are quick off the mark to say that Outbound Marketing tactics are “getting out of date” and are rather “old school”. However, what if outbound marketing is complemented with inbound marketing to enhance the overall strategy? […]

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Define the ideal prospect (and grow your business!)

By definition, a prospect is “a qualified and interested individual who, through two-way interaction, has demonstrated they are preparing to make a purchase decision”, but the majority of time, it would start as a lead – “an individual who has provided contact information and, in doing so, pointed toward a potential sales opportunity”.

The challenge? To decide on characteristics and factors, that describe your ideal prospect – the prepared buyer – to optimise the lead generation process. […]

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Considering long-tail keywords

Long-tail keywords come with their own pros and cons, so it’s important that you are aware of them before you consider using them!

Using such keywords in a context of generating new business has proven to be effective, especially if the content of the keyword itself nails the prospects’ identified problem as a “long-term keyword” can be defined as phrases that consist of 2-5 words, are rather specific, and are used by the searcher when a specific issue needs to be resolved. […]

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Is Working With Your Agency a Fine Dining Experience?

fine diningThink of your agency as an upmarket restaurant.

The creative department are the chefs.

Client service are the waiters who deliver the product to the customer.

The customer of course, is your client.

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Using Marketing Grader to identify any gaps in the strategy

If you’re struggling to climb the ladder in Google’s search engine, here is a great tool that, if utilised correctly, can work wonders for your business to improve its web presence. […]

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Why bother about the Klout score?

How great would it be to measure your business’s influence – the ability to drive action – by being assigned with a straightforward number that is simple to report on and benchmark against competitors? […]

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Marketing Automation…easy as 1-2-3

Join SharpSpring and their guest speakers, Matthew Lambert, Neil Edwards and Adam Whittaker at the DMA House in London on April 30th for our “Building the Marketing Automation Nation” workshop.

Their panel of experts  will share real-world insights on the critical role marketing automation plays in today’s digital marketplace.

They will be running 2 sessions, each 2-hour workshop will cover:

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