Join SharpSpring and their guest speakers, Matthew Lambert, Neil Edwards and Adam Whittaker at the DMA House in London on April 30th for our “Building the Marketing Automation Nation” workshop.
Their panel of experts will share real-world insights on the critical role marketing automation plays in today’s digital marketplace.
They will be running 2 sessions, each 2-hour workshop will cover:
RSW is moving to Battersea on Monday 13th April. As such our phone lines may be a little unpredictable. Our team will be working remotely on 13th and 14th and returning to our new offices on 15th, so will be contactable on the mobiles and email as usual. All phone numbers and email addresses will of course remain the same.
Our new address is:
1G Hewlett House
In our third article in this series, we look at one of the most viable alternatives to employing a dedicated lead generation / new business manager.
This time we look at the alternatives to having dedicated lead generation inhouse. If you’ve downloaded our infographic, you’ll already have seen how the costs compare between inhouse and agency lead generation, but let’s take a look at it in more detail.
How much does it actually cost to employ someone dedicated to generating new business leads?
In this article, we examine the cost implications of this resource and ask if it’s really something you can afford to budget for.
In our first post, “The Lifecycle of a Marketing Agency New Business Manager”, we looked at the typical journey of inhouse lead generation. If you missed it, you can read it by clicking here.
RSW believes that there needs to be a very real involvement by everyone in the firm in the agency new business programme. Everyone from Receptionist through to the CEO and Chairperson.
I was astonished the other day when I had an email exchange with the MD of a pretty large agency who was 100% adamant that he had ‘absolutely nothing’ to do with new business. He didn’t sully his hands with it. It was someone else’s problem.
One of the most frustrating aspects of outbound lead generation for agency new business is one of the most fundamental aspects of it. What we in the B2B sales agency world call ‘access’. That is, managing to get a CMO (for example) to take your telephone call and listen to what you have to say.
It is indeed, one of the main reasons why marketing communications firms use outsourced new business agencies.
Many agencies believe that the role of outbound lead generation should be undertaken in-house by a dedicated resource. That resource will probably have a job title made up of a combination of some (or even all!) of these words – new, business, account, sales, manager, development, client, lead – but for the purposes of this article, we’ll call them a “new business manager”.
In an F1 team there are three principal components that all play an equal part in the success of the team:
The Crew – who monitor the performance of the car and driver and step in to fix any problems to keep the car on the track operating to its maximum potential and the driver safe.
The Car – honed to perfection by a group of first rate engineers and designers.
The Driver – whose role is to win the race.
To be a successful team each one of these elements needs to be place and working its specific magic. If the crew doesn’t monitor performance, the car could break down.
“Adam is a no bullshit operator who will provided you with a great service based on an honest assessment of your needs and what he can realistically deliver to your business. If he came in a tin, he would do what it says on it.” (MD of PR Agency)
“RSW has been working with us for over a year, providing strategic consultancy and lead generation services. They’ve become an invaluable partner for us and an extension of our team here. Their appointment has given our new business effort wings, and we enjoy working with their highly professional and results-oriented team. If you’re not already working with them, and aren’t competitive to us, you should be speaking to Adam and Sam!” (Partner of Advertising Agency)