Considering long-tail keywords

Long-tail keywords come with their own pros and cons, so it’s important that you are aware of them before you consider using them!

Using such keywords in a context of generating new business has proven to be effective, especially if the content of the keyword itself nails the prospects’ identified problem as a “long-term keyword” can be defined as phrases that consist of 2-5 words, are rather specific, and are used by the searcher when a specific issue needs to be resolved. […]

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Is Working With Your Agency a Fine Dining Experience?

fine diningThink of your agency as an upmarket restaurant.

The creative department are the chefs.

Client service are the waiters who deliver the product to the customer.

The customer of course, if your client.

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Using Marketing Grader to identify any gaps in the strategy

If you’re struggling to climb the ladder in Google’s search engine, here is a great tool that, if utilised correctly, can work wonders for your business to improve its web presence. […]

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Why bother about the Klout score?

How great would it be to measure your business’s influence – the ability to drive action – by being assigned with a straightforward number that is simple to report on and benchmark against competitors? […]

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Marketing Automation…easy as 1-2-3

Join SharpSpring and their guest speakers, Matthew Lambert, Neil Edwards and Adam Whittaker at the DMA House in London on April 30th for our “Building the Marketing Automation Nation” workshop.

Their panel of experts  will share real-world insights on the critical role marketing automation plays in today’s digital marketplace.

They will be running 2 sessions, each 2-hour workshop will cover:

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RSW Is Moving

RSW is moving to Battersea on Monday 13th April. As such our phone lines may be a little unpredictable. Our team will be working remotely on 13th and 14th and returning to our new offices on 15th, so will be contactable on the mobiles and email as usual. All phone numbers and email addresses will of course remain the same.

Our new address is:

1G Hewlett House
Havelock Terrace
Battersea, London
SW8 4AG
 
havelock2
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Is there a better way for agencies to generate new business leads?

In our third article in this series, we look at one of the most viable alternatives to employing a dedicated lead generation / new business manager.

This time we look at the alternatives to having dedicated lead generation inhouse. If you’ve downloaded our infographic, you’ll already have seen how the costs compare between inhouse and agency lead generation, but let’s take a look at it in more detail.

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What’s the True Cost of an In-house New Business Manager?

How much does it actually cost to employ someone dedicated to generating new business leads?

In this article, we examine the cost implications of this resource and ask if it’s really something you can afford to budget for.

In our first post, “The Lifecycle of a Marketing Agency New Business Manager”, we looked at the typical journey of inhouse lead generation. If you missed it, you can read it by clicking here.

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New Business is Everyone’s Business

RSW believes that there needs to be a very real involvement by everyone in the firm in the agency new business programme. Everyone from Receptionist through to the CEO and Chairperson.

I was astonished the other day when I had an email exchange with the MD of a pretty large agency who was 100% adamant that he had ‘absolutely nothing’ to do with new business. He didn’t sully his hands with it. It was someone else’s problem.

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How to Reach Decision Makers

One of the most frustrating aspects of outbound lead generation for agency new business is one of the most fundamental aspects of it. What we in the B2B sales agency world call ‘access’. That is, managing to get a CMO (for example) to take your telephone call and listen to what you have to say.

It is indeed, one of the main reasons why marketing communications firms use outsourced new business agencies.

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