In this business of new business of which I have been involved since (gasp!) 1988 (eek!) there has been an elephant in the room that has been ignored for years and it trumpets every so often with the refrain …
“Can you guarantee results?”
… at the first mention of which every single new business agency trots out the same old reply;
When it comes to sales, whether through direct conversation, PowerPoint-led presentations or the trusty old phone call, one thing is certain – you’ll need to win your prospective client’s buy-in. Central to this process is your ability to effectively tailor your approach to the client and throughout this blog we explore just how you can develop a more bespoke approach to winning business and how this will contribute to a more successful sales attempts.
When was the last time you updated or adjusted your business proposition? A considerable amount of companies create their propositions in the very early days of the business lifecycle, and then, if they seem to be working, they leave them and don’t update them despite the changes in the macro and micro economic environment. […]
By definition, a prospect is “a qualified and interested individual who, through two-way interaction, has demonstrated they are preparing to make a purchase decision”, but the majority of time, it would start as a lead – “an individual who has provided contact information and, in doing so, pointed toward a potential sales opportunity”.
The challenge? To decide on characteristics and factors, that describe your ideal prospect – the prepared buyer – to optimise the lead generation process. […]
Think of your agency as an upmarket restaurant.
The creative department are the chefs.
Client service are the waiters who deliver the product to the customer.
The customer of course, is your client.
Join SharpSpring and their guest speakers, Matthew Lambert, Neil Edwards and Adam Whittaker at the DMA House in London on April 30th for our “Building the Marketing Automation Nation” workshop.
Their panel of experts will share real-world insights on the critical role marketing automation plays in today’s digital marketplace.
They will be running 2 sessions, each 2-hour workshop will cover: