Don’t Work Hard. Work Intelligent (sic)?


I totally agree!

The key thing to working more intelligently is to make sure that you understand the whole picture and are not simply making your own life easier. Although this individual may think he has been clever, he may well have ruined the entire project by not doing as he was asked.

From a management POV it is also interesting as it conveys the importance of making sure each member of the team understands the importance of the role they have been assigned within the greater context of the organisation.

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Welcome! We are a creative agency specializing in all your branding needs. To give you a sense of what it’s like to work with us, this is WHAT WE DO: Discovery, Development, and Direction.


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Merry Christmas Everbody!

It’s that time of year again and who better to spread the good wishes than Slade! So, get your wedges on your feet, your Oxford bags on your bum, you three star tank top on your chest and let’s rock like we did in the early ’70’s!!

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Leo Burnett – Advertising Legend

This doesn’t really need any further clarification. A great man.

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Ten things …

The MD of a PR firm sent me this – his view on ten things PR agencies ought to be able to say to a client, but would probably get them fired…

1. The main reason journalists aren’t covering you is because the proposition’s crap. It has no clear differentiators over its competitors, it doesn’t offer a price or value benefit and there are no compelling reasons for people to buy it. So why should journalists write about it?

2. You can’t effectively measure the value of PR without very complex systems that will take up more time and money than your budget will allow because 90% of its value is intangible.

3. Your budget is woefully inadequate – You want the equivalent of 100 hours a month of director level time, but you’ve set it at the equivalent hourly rate of an intern.

4. It’s not our job to tell you how to run your marketing. That’s why you went to college got a monkey degree, then spent three years getting in the sales department’s way at your last employer before landing this role. And to be frank it is, at least, two steps higher than your ability.

5. We’re a PR agency, not a charity. If we spend twice as much time on your account as you pay for, we lose money. We’re in this business to make money for ourselves, not for you.

6. Paying bills late isn’t just inconvenient it’s downright rude. How would you feel if your boss told you to wait three months for your salary?

7. Pitches are a waste of everybody’s time. You’ll learn twice as much about your prospective agency over a beer than you will around a PowerPoint.

8. PR does not deliver sales leads. Period.

9. Journalists are subject to performance metrics too, they don’t exist just to act as a feed for your made up stories. They have plenty of better things to write about, and if they cover non-stories they will lose their jobs.

10. Bloggers are a waste of budget – 90% of social media activity is read by people who have nothing much better to do. So if you want to make a splash in the blogosphere get your own people to spend their leisure time on the web, don’t expect us to do it ‘for goodwill.’

Thanks Peter (you know who you are!)

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Santa Brand Guidelines by Quietroom

I think the guys at Quietroom win my 2010 award for the best festive agency “thang” with this. Read it and weep with laughter and not a little humility!

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Tom and Steve viral Santa Fail

I love this, very funny in a rather black and tasteless way if that’s your thing. It is mine …

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Glazer’s Last Tango in Compton

Simply stunning. Jonathan Glazer doesn’t shoot many ads, and when he does, it’s usually a big deal. Think Guinness Surfer, Sony Paint. His latest spot, written by DDB UK, features a young couple doing the Tango. To a soundtrack of West Coast Hip Hop track (Don’t Stop by Roc C). To advertise a small, German car…

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Kronenberg 1664 Motorhead Advert

And this is why they won the account without a pitch. Brilliant work BBH, simply outstanding.

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The Scale of the Universe

I think this is just amazing. Really puts everything into perspective. Awesome works Cary and Michael Huang, all copyright credited to you both.

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