The 360º New Business Agency
RSW is an outbound and inbound specialist new business agency. What does that mean? Well, our clients are all in the B2B space (and most of them are marketing agencies) and they all have a need to attract new customers. So we use outbound techniques to engage with their prospects, arrange for them to meet those who want to meet (typically 10% from cold approach) and then help our clients set up inbound techniques to nurture the rest along until they become ready for another outbound approach.
We are unusual in that we have taken the time and the effort to develop technology and relationships with technology providers that enable us to more accurately predict when clients are likely to be reviewing their relationships with their partners or when they are at that stage of the buying process when they would welcome a face-to-face meeting with you. We employ both HubSpot and Hootsuite certified consultants but are not a partner agency with either company so we have no axe to grind but can provide sound advice and help.
Our methodologies means less cold-calling, more perceptive, bespoke, personalised approaches to senior level decision makers. This not only produces better results in terms of ROI but also enhances your company’s reputation which mass cold-calling can sometimes damage.Once these ‘windows of opportunity’ have been identified we research the company and develop a unique story to tell on your behalf.
We then engage with the decision makers within the identified companies using social channels, email, telephone and good old fashioned letter writing in order to present your case for being included on their long list of potential partners. We then arrange a meeting for you to convince them to put you on the pitch list or better still appoint you without the need to pitch.