The Engaging New Business Agency
The role of a new business agency is to make its client stand out from the crowd. So, how do we do this? By being engaging. Once researched and identified, we engage your target market using email and telephone contact with a view to profiling the prospects from the suspects. We then qualify these prospects to determine their position in the need spectrum; which then determines which action, we take next. Usually either arrange a meeting or agree a next action with the prospect.
What do I mean by ‘need spectrum’? Well, at the one end, you have someone who uses agencies, isn’t contractually tied to put all work through them, has ongoing projects that crop up every few months but hasn’t anything specific they want to discuss with you, but are interested in meeting so that they can then consider you for the next project they have. That’s a ‘need’, but a pretty tenuous one; however, if that person is senior enough, close enough geographically and the company is a priority for you, meeting them could be a good idea.
At the other end of the spectrum is someone who we speak to who says … “Wow, am I glad YOU called – you sound perfect! My agency has let me down, I have £150k to spend and need this doing within the next two months – can you please come and see me on Friday so that we can talk about how you can help me”.
So for each company we agree where the cut off point on the need spectrum is and segment them accordingly so that every opportunity we uncover is one that you are delighted with.
All of this has one objective; to help you grow your business through intelligent business development that generates results in the short, medium and long term. To find out more about how we operate and could work with you contact Adam Whittaker for the password to the Case Study sections of our site, which is password protected.
RSW is a new business agency. Some call us a business development consultancy, some a new business consultancy and others a lead generation agency; but we prefer new business agency. We were established in 1992 and have worked with hundreds of agencies, winning them 100′s of millions of pounds worth of new business. Our philosophy, if that’s not too grand a word for it, is this; we believe that to win the hearts and minds of your market, we need to engage with them on a personal level and to do this, we employ the human touch. Be it by phone, email or social we engage and make them feel like they are the only person we are interested in doing business with. Call Adam Whittaker on 020 315 007 00 to find out more.
