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	<title>Comments for RSW, New Business Agency: Helping Marketing Agencies Find New ClientsRSW, New Business Agency: Helping Marketing Agencies Find New Clients</title>
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	<description>RSW is a new business agency . We help advertising, PR and other marketing agencies to grow their client base through the provision of lead generation and new business pipeline nurturing programmes.</description>
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		<title>Comment on Are You Sure? by Editor</title>
		<link>http://www.rswuk.com/wp/?p=460#comment-66</link>
		<dc:creator>Editor</dc:creator>
		<pubDate>Mon, 05 Mar 2012 11:25:23 +0000</pubDate>
		<guid isPermaLink="false">http://rswagencyfinder.com/2009/04/06/are-you-sure/#comment-66</guid>
		<description>They&#039;ve gone bust.</description>
		<content:encoded><![CDATA[<p>They&#8217;ve gone bust.</p>
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		<title>Comment on Outsourcing Business Development by Four Cornerstones of Sales for Agency New BusinessRSW, New Business Agency: Helping Marketing Agencies Find New Clients &#124; RSW, New Business Agency: Helping Marketing Agencies Find New Clients</title>
		<link>http://www.rswuk.com/wp/?p=1941#comment-57</link>
		<dc:creator>Four Cornerstones of Sales for Agency New BusinessRSW, New Business Agency: Helping Marketing Agencies Find New Clients &#124; RSW, New Business Agency: Helping Marketing Agencies Find New Clients</dc:creator>
		<pubDate>Wed, 07 Sep 2011 09:11:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.rswuk.com/wp/?p=1941#comment-57</guid>
		<description>[...] is why, of course, many agencies decide the whole role should be outsourced, NOT THE WHOLE OF BUSINESS DEVELOPMENT of course, just the UPSTREAM ELEMENT. Sales people are like wolves. They hunt better in packs.   Post  Share  Ping!      Tags: Business [...]</description>
		<content:encoded><![CDATA[<p>[...] is why, of course, many agencies decide the whole role should be outsourced, NOT THE WHOLE OF BUSINESS DEVELOPMENT of course, just the UPSTREAM ELEMENT. Sales people are like wolves. They hunt better in packs.   Post  Share  Ping!      Tags: Business [...]</p>
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		<title>Comment on All that Jazz &#8230; by Editor</title>
		<link>http://www.rswuk.com/wp/?p=957#comment-56</link>
		<dc:creator>Editor</dc:creator>
		<pubDate>Mon, 08 Aug 2011 11:07:10 +0000</pubDate>
		<guid isPermaLink="false">http://rswuk.co.uk/?p=957#comment-56</guid>
		<description>Thanks for the comment Graeme. Although I disagree. I have been going to rock gigs for longer than I care to mention (I saw Zeppelin so I know all about guitar solos!!) and I&#039;d say that MOST rock songs sound &lt;strong&gt;pretty much&lt;/strong&gt; the same every time they are played no matter how the audience react. If a salesman said the same thing to everyone then no matter how good it sounded, it would have the desired effect. I used to play the synthesizer in a space rock outfit with a member of Hawkwind - now THAT was pretty similar to jazz (as is Hendrix, the jazz and blues are of course twins separated at birth). But not rock &#039;n&#039; roll ...</description>
		<content:encoded><![CDATA[<p>Thanks for the comment Graeme. Although I disagree. I have been going to rock gigs for longer than I care to mention (I saw Zeppelin so I know all about guitar solos!!) and I&#8217;d say that MOST rock songs sound <strong>pretty much</strong> the same every time they are played no matter how the audience react. If a salesman said the same thing to everyone then no matter how good it sounded, it would have the desired effect. I used to play the synthesizer in a space rock outfit with a member of Hawkwind &#8211; now THAT was pretty similar to jazz (as is Hendrix, the jazz and blues are of course twins separated at birth). But not rock &#8216;n&#8217; roll &#8230;</p>
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		<title>Comment on All that Jazz &#8230; by Graeme Davidson</title>
		<link>http://www.rswuk.com/wp/?p=957#comment-54</link>
		<dc:creator>Graeme Davidson</dc:creator>
		<pubDate>Fri, 05 Aug 2011 16:53:27 +0000</pubDate>
		<guid isPermaLink="false">http://rswuk.co.uk/?p=957#comment-54</guid>
		<description>I find the jazz comparison to be wrong.

The problem with jazz is that is can go on and on with no defined finish to the song - a lot of the time it just peters out. People in a jazz quartet, for instance, take little solos and go off on one, sometimes not sticking to the key that everyone else is playing. That can lead to problems for the others in the band and everyone else has to be on the ball to be able to handle these unannounced key changes. I have visited many jazz bars in NYC and London and been brought up on a plethora of different jazz artists from over the decades. I also play piano and guitar in a band so have direct experience of this too.

The point made by Paul above about call and answer (or point and counterpoint as he says) it valid too, but not all jazz pieces have this in it (have a listen to Jimi Hendrix and Steve Winwood on Voodoo Chile [not slight return] for a wonderful example of this in the blues). And not all of jazz is a conversation. Jazz is more about one’s self expression.

The comparison with a telephone sales pitch isn&#039;t quite right therefore. On a telephone sales pitch, we are trying to get to a defined finish - the close. In jazz, there is no such thing as a close, there is only the freedom of expression (and no one likes a salesman who goes on and on).

In my opinion, a better comparison would be rock &#039;n&#039; roll. The start of the song is what catches your attention and grabs you by the balls (introduction and opening questions). Then you have the freedom of expression in the guitar solo (which is like the progressive questioning) whilst also sticking to the flow of the song. And there is the defined drum roll and everyone working together at the end of the song to finish....the close. ;-)</description>
		<content:encoded><![CDATA[<p>I find the jazz comparison to be wrong.</p>
<p>The problem with jazz is that is can go on and on with no defined finish to the song &#8211; a lot of the time it just peters out. People in a jazz quartet, for instance, take little solos and go off on one, sometimes not sticking to the key that everyone else is playing. That can lead to problems for the others in the band and everyone else has to be on the ball to be able to handle these unannounced key changes. I have visited many jazz bars in NYC and London and been brought up on a plethora of different jazz artists from over the decades. I also play piano and guitar in a band so have direct experience of this too.</p>
<p>The point made by Paul above about call and answer (or point and counterpoint as he says) it valid too, but not all jazz pieces have this in it (have a listen to Jimi Hendrix and Steve Winwood on Voodoo Chile [not slight return] for a wonderful example of this in the blues). And not all of jazz is a conversation. Jazz is more about one’s self expression.</p>
<p>The comparison with a telephone sales pitch isn&#8217;t quite right therefore. On a telephone sales pitch, we are trying to get to a defined finish &#8211; the close. In jazz, there is no such thing as a close, there is only the freedom of expression (and no one likes a salesman who goes on and on).</p>
<p>In my opinion, a better comparison would be rock &#8216;n&#8217; roll. The start of the song is what catches your attention and grabs you by the balls (introduction and opening questions). Then you have the freedom of expression in the guitar solo (which is like the progressive questioning) whilst also sticking to the flow of the song. And there is the defined drum roll and everyone working together at the end of the song to finish&#8230;.the close. <img src='http://www.rswuk.com/wp/wp-includes/images/smilies/icon_wink.gif' alt=';-)' class='wp-smiley' /> </p>
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		<title>Comment on Blog by 10 Reading Resources for Ad Agency New Business &#171; FUEL LINES Fueling Ad Agency New Business Through Social Media</title>
		<link>http://www.rswuk.com/wp/?page_id=312#comment-40</link>
		<dc:creator>10 Reading Resources for Ad Agency New Business &#171; FUEL LINES Fueling Ad Agency New Business Through Social Media</dc:creator>
		<pubDate>Thu, 07 Jul 2011 13:32:45 +0000</pubDate>
		<guid isPermaLink="false">http://rswagencyfinder.com/blog/#comment-40</guid>
		<description>[...] RSW (Reardon, Smith, Whittaker/UK) , Adam Whittaker, Principal [...]</description>
		<content:encoded><![CDATA[<p>[...] RSW (Reardon, Smith, Whittaker/UK) , Adam Whittaker, Principal [...]</p>
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		<title>Comment on How Agencies and other B2B Firms CAN Use Social Media by Okay, you&#8217;ve met them; what next?RSW, New Business Agency: Helping Marketing Agencies Find New Clients &#124; RSW, New Business Agency: Helping Marketing Agencies Find New Clients</title>
		<link>http://www.rswuk.com/wp/?p=1781#comment-38</link>
		<dc:creator>Okay, you&#8217;ve met them; what next?RSW, New Business Agency: Helping Marketing Agencies Find New Clients &#124; RSW, New Business Agency: Helping Marketing Agencies Find New Clients</dc:creator>
		<pubDate>Fri, 27 May 2011 09:17:27 +0000</pubDate>
		<guid isPermaLink="false">http://www.rswuk.com/wp/?p=1781#comment-38</guid>
		<description>[...] j)       Make sure that you integrate your new business and social marketing strategy. [...]</description>
		<content:encoded><![CDATA[<p>[...] j)       Make sure that you integrate your new business and social marketing strategy. [...]</p>
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		<title>Comment on The first 15 seconds &#8230; by Editor</title>
		<link>http://www.rswuk.com/wp/?p=1833#comment-35</link>
		<dc:creator>Editor</dc:creator>
		<pubDate>Mon, 07 Feb 2011 09:13:39 +0000</pubDate>
		<guid isPermaLink="false">http://www.rswuk.com/wp/?p=1833#comment-35</guid>
		<description>Hi Scott - Appreciate the comment but not sure what you mean abut not having that much time. What? 15 seconds too long for you?</description>
		<content:encoded><![CDATA[<p>Hi Scott &#8211; Appreciate the comment but not sure what you mean abut not having that much time. What? 15 seconds too long for you?</p>
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		<title>Comment on The first 15 seconds &#8230; by Scott Hinton</title>
		<link>http://www.rswuk.com/wp/?p=1833#comment-34</link>
		<dc:creator>Scott Hinton</dc:creator>
		<pubDate>Mon, 07 Feb 2011 08:15:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.rswuk.com/wp/?p=1833#comment-34</guid>
		<description>I was going to say that you need to be precise and friendly and win them over with your personality, oh and none of this &quot;I&#039;m in your area in 2 weeks and wondered if I could come and see you?&quot; it rarely works!</description>
		<content:encoded><![CDATA[<p>I was going to say that you need to be precise and friendly and win them over with your personality, oh and none of this &#8220;I&#8217;m in your area in 2 weeks and wondered if I could come and see you?&#8221; it rarely works!</p>
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		<title>Comment on The first 15 seconds &#8230; by Scott Hinton</title>
		<link>http://www.rswuk.com/wp/?p=1833#comment-33</link>
		<dc:creator>Scott Hinton</dc:creator>
		<pubDate>Mon, 07 Feb 2011 08:13:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.rswuk.com/wp/?p=1833#comment-33</guid>
		<description>I agree with the first part but the rest is a load of rubbish! Do you really think we get that much time with a contact on a cold call?!?!?! I would argue that I am one of the most successful cold callers around and arrange dozens of meetings each year and trust me new contacts do not want to be on the phone to you for long. Be prec</description>
		<content:encoded><![CDATA[<p>I agree with the first part but the rest is a load of rubbish! Do you really think we get that much time with a contact on a cold call?!?!?! I would argue that I am one of the most successful cold callers around and arrange dozens of meetings each year and trust me new contacts do not want to be on the phone to you for long. Be prec</p>
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		<title>Comment on Tom and Steve viral Santa Fail by Tweets that mention Tom and Steve viral Santa FailRSW, New Business Agency: Helping Marketing Agencies Find New Clients &#124; RSW, New Business Agency: Helping Marketing Agencies Find New Clients -- Topsy.com</title>
		<link>http://www.rswuk.com/wp/?p=1846#comment-31</link>
		<dc:creator>Tweets that mention Tom and Steve viral Santa FailRSW, New Business Agency: Helping Marketing Agencies Find New Clients &#124; RSW, New Business Agency: Helping Marketing Agencies Find New Clients -- Topsy.com</dc:creator>
		<pubDate>Thu, 09 Dec 2010 15:47:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.rswuk.com/wp/?p=1846#comment-31</guid>
		<description>[...] This post was mentioned on Twitter by Rosie Light, LukeRichardPhillips. LukeRichardPhillips said: RT @adam_whittaker: Tom and Steve viral Santa Fail http://ping.fm/R5cHB [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Rosie Light, LukeRichardPhillips. LukeRichardPhillips said: RT @adam_whittaker: Tom and Steve viral Santa Fail <a href="http://ping.fm/R5cHB" rel="nofollow">http://ping.fm/R5cHB</a> [...]</p>
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