New Business Agency

RSW is a new business agency. Some call us a business development consultancy, some a new business consultancy and others a lead generation agency; but we prefer new business agency. We were established in 1992 and have worked with hundreds of agencies, winning them 100's of millions of pounds worth of new business. The agency has offices in London, Berlin and Cincinnati with an affiliate in Perth, employing 40 odd staff with a combined turnover of c. £3m per year. Have a good look around, we hope you find what you're looking for; if you just want to speak to someone then call +44 (0) 20 315 007 00 and ask for Adam Whittaker.

Background Information

Marketing communications firms use us as an integral component of their new business programmes. We work with them to develop compelling agency propositions and then communicate these to their target market using the correct combination of outreach methodologies. These include telephone, email, blogs and social marketing. The result is qualified new business meetings with prospects who want to find out more about our client and have a budget for the service our client provides.

Robust Processes Work

Over the last twenty years many new business agencies have come and gone. Those who have flourished (and we can count them on one hand) have one thing in common. Their processes are tried, tested and, above all ROBUST. That is not to say they lack flair or creativity - quite the contrary in fact. But flair and creativity need to be embedded within a robust methodology, not replace it.

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