The Engagement Agency

RSW is a new business agency. Some call us a business development consultancy, some a new business consultancy and others a lead generation agency; but we prefer new business agency. We were established in 1992 and have worked with hundreds of agencies, winning them 100's of millions of pounds worth of new business. Our philosophy, if that's not too grand a word for it, is this; we believe that to win the hearts and minds of your market, we need to engage with them on a personal level and to do this, we employ a humanistic touch. Be it by phone, email or social we engage and make them feel like they are the only person we are interested in doing business with.

Background Information

Marketing communications firms use us as an integral component of their new business programmes. We work with them to develop compelling agency propositions and then communicate these to their target market using the correct combination of outreach methodologies. These include telephone, email, blogs and social marketing. The result is qualified new business opportunities with prospects who want to find out more about our client and have a budget for the service our client provides.

Robust Processes Work

Over the last twenty years many new business agencies have come and gone. Those who have flourished (and we can count them on one hand) have one thing in common. Their processes are tried, tested and, above all ROBUST. That is not to say they lack flair or creativity - quite the contrary in fact. But flair and creativity need to be embedded within a robust methodology, not replace it.

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