Reardon Smith Whittaker was established in 1992 by Adam Whittaker and Sam Reardon Smith and was the first to describe itself as a 'new business agency'. Before setting up the agency both directors had headed up the new business function at various advertising, branding, PR and BTL agencies. RSW employs 15 people in the London office. The US office opened in 2005 and the Australian office in 2013. Although the most established we still think and act like a start-up.