New Business Agency

RSW is a new business agency. Some call us a business development consultancy, some a new business consultancy and others a lead generation agency; but we prefer new business agency. We were established in 1992 and have worked with hundreds of agencies, winning them 100's of millions of pounds worth of new business. The agency has offices in London, Berlin and Cincinnati with an affiliate in Perth, employing 40 odd staff with a combined turnover of c. £3m per year. Have a good look around, we hope you find what you're looking for; if you just want to speak to someone then call +44 (0) 20 315 007 00 and ask for Adam Whittaker.

Background Information

Marketing communications firms use us as an integral component of their new business programmes. We work with them to develop compelling agency propositions and then communicate these to their target market using the correct combination of outreach methodologies. These include telephone, email, blogs and social marketing. The result is qualified new business meetings with prospects who want to find out more about our client and have a budget for the service our client provides.

Is RSW Right For You?

Whilst never shying away from helping agencies to better define and refine their proposition, RSW is proud of its reputation as a no-nonsense operator in a field which is getting a reputation for offering faux brand consultancy, obfuscation and ill thought out strategic advise. You want strategy? Fine, we'll give you the most strategic plan you could wish for. But most importantly, it will deliver results.

From the Blog

RSW AGENCY NEW BUSINESS SURVEY

A survey of c. 200 agency principals  in both the UK and the US. [...]

If anything goes wrong …

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RSW/DE opens in Berlin

On the 15th November 2011, RSW/DE opened for business in Berlin. The profiles [...]

Bold marketers will come out top after economy improves

This is exactly what we are seeing as well – more new business opportunities for [...]